You can make your page look totally amazing with various colours, pictures, sound, and flash components but without content, you have nothing to offer. Content is the key to a good website and ranking high with the search engines depend on it. Here's where we get into the nitty gritty of what each page of your web site should include. You need to provide content that will answer the following questions:
What should your site contain?
How will you gain your visitors' trust?
How will you build your credibility?
Who is your audience?
How will you get return visitors?
You want repeat visitors. Design a content web site that includes not only your products and services, but also information and resources that will be of interest to your target market. Your web site should have theme content for example if your business sells cars then you should offer tips on buying or repairing or if you sell pet supplies you should offer some tips or pet advice.
Your page title also counts, If you are Alfred Newman who sells pets with one page on Jack Russell’s, your page title should be Alfred Newman’s - Jack Russell’s. For more information on promotion, click here.
The text should flow naturally and be easy to read. Dividing it into paragraphs and using subheadings every now and then is a good way to make a site easy to read.
Keep the site and the links up to date. Nothing is more frustrating to a visitor to hit a broken link.
In addition, the content needs to include keywords and descriptions in the meta tags, in the titles of each page, in the content and in the domain name to help you gain a higher ranking in search results.
Let’s have a closer look at fonts for the web!